silk scarf love

wearing: 'Penelope' Scarf

Shot by Josh Groom

I found the perfect item where I can combine my need for colour AND joosh! Let's call it COJOOSH!! Nothing feels quite like pure silk and new Australian Fashion Label 'Charlotte Handmade Scarfwear' has combined individuality, style and quality to their ground breaking pure silk scarf collection. By individuality every scarf is one of a kind - each is delicately hand dyed so every piece is unique.

With an array of gorgeous, rich colours and unique patterns the scarves are transeasonal for day and evening wear with enough warmth for Winter and breath-ability for Summer. Even more precious each scarf is sold in its own classically styled gift box to preserve its beauty!

What a difference it makes to my plain black top!! Whoo hoo COJOOSH!!

Oh and here's a cool video on 25 ways to wear a scarf! 

xx

Gemma

She Runs The Night

Wearing- Nike Leggings, Singlet and Nike Free Run +3
Shot by Josh Groom

When features such as support, ventilation, comfort and flexibility are used to describe a shoe, the first thought that comes to my mind are those chunky beige othortic shoes Grandmas love to buy from the chemist! Well these features amongst many others is what's packed into Nike's new Women's Free Run +3 shoes. These ultra light runners are designed to mould to your feet as you wear them in so their concept of bare foot running really comes to play once the shoe has modified and customised to your own foot.

These high-vis electric hot pink bad girls are perfect for night time use with reflective elements that stay visible in low light conditions. Cue the start of an Australian revolutionary first, Nike has created 'She Runs The Night' a women's only event created for Sydney's female running community. For one night only the 13km run is set for Thursday 3rd May 2012 starting at Centennial Park.

She Runs The Night was created to inspire, encourage and empower all women to join together and create a safe environment by running in groups at night in their local areas. Designed with a point of difference the event includes music to inspire and pump you up pre race and chill out music, complete with ambient lighting and chill out zones post race. Registration closing this Sunday, now is the time to jump online, gather your girlfriends and take part in this amazing event!

White Shirt Campaign 2012

Pledge your support and share the message of hope for Witchery's annual White Shirt Campaign. The capsule collection by Witchery is now in stores for men and women with ONE HUNDRED PER CENT(!) of the gross sales going to the Ovarian Cancer Research Foundation.

Wearing OCRF Broderie Shirt

Shot by Josh Groom

The May 'Age Issue' of Madison magazine has coincided with the launch of Witchery's campaign with a gorgeous cover and black and white spread featuring the White Shirts. Jessica Gomes, Kirstie Penn, and Gail Elliott are featured on the cover, with Indigenous top model Samantha Harris featured in the spread have all donned a White Shirt in support of the cause.

Click here to view the cover and spread.

The shirts are of course exceptional in design and quality and prices starting at AU $79.95 you're investing in a timeless piece that will help shed some light on the causes of ovarian cancer, its early detection and improving patient survival.


Life Changing Fashion, Fashion Changing Lives- click here to donate directly to OCRF.

xx

Gemma

chillin' in aztec

Wearing- Top & Bag: Vintage, Jeans: Zara, Wedges: Aldo, Double chain ring: Lovisa, Initial rings: Urban Outfitters, Gold ring: Thailand markets
Shot by: Josh Groom

Love, love, LOVE my cord jeans. Normally anything in cord makes me want to gag but I made an exception when I saw these in Zara! So much more fun than plain old denim. This is the second shoot I've done since I died my hair and it came out nicely with the natural day light..big deal for me as I haven't coloured my hair since I was 14 so still getting used to it even though its only 1 or 2 shades lighter!

I got some lovely comments upon uploading this to lookbook at 2am this morning, if you care to see click the lookbook gadget -->

Please let me know what you think and like my FB :)

xx

Gemma

Sparkling Smoke & Mirrors

Wearing- Top and Skirt: Zara, Heels: PeepToe Shoes, Necklace: Lovisa
Shot by: Josh Groom

Just a little sparkle goes a long way. I was inspired by the feminine, shimmering pastels from Elie Saab's SS 2012 collection. This pale salmon skirt is a dream to wear and the layer upon layer of large clear sequins is the closest I'll ever get to feeling like Arielle! Same principals that I usually go by when putting together an outfit, tone down the top if you want to be flashy on the bottom and vice versa!

I hope you like the smoke and mirrors effect, let me know what you think!

xx

Gemma

First Behind the Scenes video

Here's my first Behind the Scenes video from my last shoot. I didn't think it was going to be this tiny so please watch via YouTube. The picture quality isn't the best so if I shoot these again I'll need to use a better camera for sure!

I was inspired by the millions of behind the scenes videos I watched back when FTV still existed, still not over it being cancelled! This is the first time you get to see Josh the man behind the lens, he edited this as well so props to Josh! Also thanks to my friend Kristina who braved the OHS wonderland of filth, spiders, mud, abandoned gay porn and pouring rain to shoot this.

Let me know what you think please!

xx

Gemma